The streets of Istanbul roared with excitement as Maximillion Cooper, the visionary founder of the Gumball 3000 rally, arrived with a convoy of some of the world’s most exclusive hypercars. The gathering, titled “Cars on Sundays”, was hosted at 42 Maslak in partnership with Driven34 and Fastest Meet, offering car enthusiasts a first glimpse of the city’s upcoming role as the starting line of Gumball 3000 on September 20–21.
The event attracted more than 70 vehicles, including head-turning models from the Gumball fleet such as a Mansory Ferrari 812 GTS, a Mercedes SLS AMG, and a Lamborghini Huracan Evo Spyder. Fans lined up to see Cooper himself, who greeted the Istanbul crowd with his signature down-to-earth charm. The entire showcase was fueled by a unique atmosphere where luxury cars met live rock and roll energy, enhanced by the official sponsorship of Hard Rock Café.
Adding appeal to the stars, Cooper’s wife, Grammy-winning rapper and actress Eve Jihan Jeffers, is a faithful companion to the event and Cooper’s support. Known simply as Eve, she has sold more than 10 million records worldwide and remains an influential figure in both music and cinema. His presence reinforced the cultural crossover represented by Gumball 3000: a mixture of performance machines, entertainment and celebrity lifestyle and music.
Beyond the spectacle, Maximillion Cooper continues to stand as a powerhouse in the automotive and luxury industries. With an estimated personal fortune of £500 million, thanks to the success of Gumball 3000 and its international sponsors, Cooper has built a brand that resonates far beyond the rally. Following Istanbul, Your trip will continue with stops in Valencia and Ibiza, where Spanish fans will enjoy the grand finale of hypercars, music, and celebration—executed in true British style.
The Istanbul stop proved once again why Gumball 3000 is more than just a rally: it is a global movement of culture, cars, and connection, driven by Maximillion Cooper’s passion and vision.
Gumball 3000: From Istanbul to Ibiza and Valencia
The 2025 edition of the Gumball 3000 rally, led by its founder Maximillion Cooper, is set to deliver one of the most exciting routes in recent years. The journey begins in Istanbul, Turkey, where the city hosts the official starting line on September 20–21. Fans will witness more than 70 hypercars and supercars parade through the streets, with models such as Ferrari, Lamborghini, and Mercedes creating an unforgettable motorsport atmosphere.
From Istanbul, the rally will continue across the Mediterranean to Ibiza, Spain, where the island’s vibrant nightlife and stunning coastal roads will provide the perfect stage for the Gumball lifestyle: fast cars, luxury experiences, and world-class entertainment. The route will then conclude in Valencia, Spain, in a spectacular finale blending hypercars, music, and celebration. Spanish fans will enjoy not only the roar of exotic engines but also the signature Gumball 3000 mix of rock and roll energy, international sponsors, and celebrity appearances.
This three-stop route embodies what Maximillion Cooper envisioned when creating the rally—a global fusion of cars, culture, and community—making Gumball 3000 more than just a race, but a cultural movement that celebrates speed, style, and connection.