Maximillion Cooper is the creative force behind Gumball 3000 — the world’s most stylish and culturally immersive supercar rally. From his beginnings in fashion and motorsport, Cooper built a global movement that blends luxury cars, celebrity energy, music, fashion, and philanthropy. Gumball 3000 isn’t just a rally; it’s a lifestyle empire. With events across Europe and beyond, and a growing charitable foundation, Cooper continues to reshape the boundaries of automotive culture.